Content in Context

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Schedule

Content in Context programming is framed by four general sessions that explore the major themes of the conference. Breakout sessions move from broad trends to practical and specific insights, probing the same themes across four recurring strands:

The Business of Education
Publishing Know-How
Reaching Your Customer
Research & Policy

CIC Pre-conference

International Markets Forum
Global K-12 Educational Publishing: The Giant Awakening

June 3, 2012 – 7:45 am – 5:30 pm

Be sure to join us for this pre-conference, a new feature at Content in Context that will explore in depth the globalization of our industry, with a focus on several of the fastest-growing K-12 markets including China, India, Brazil/Latin America, Australia/New Zealand, the Middle East, Russia, and others.

View the full details for the IMF. Open to CIC attendees only. Register now!

Saturday, June 2, 2012

4:00 - 7:30	Conference Registration Desk Open
5:00 - 7:30	Welcome Reception

Sunday, June 3, 2012: International Markets Forum

7:00 - 10:00 am 4:00 - 6:00 pm	Conference Registration Desk Open

7:45 - 8:30	Continental Breakfast
8:30 - 9:30	Welcome and Attendee Self-Introductions
9:30 - 10:45	Keynote Sessions I. Top 10 Global Publishing Trends II. Global Markets, Content, and the Globalization of Education
10:45 - 11:15	Coffee Break
11:15 am - 12:15 pm	Ministries of Education Panel: What Our Schools Need and Why Sponsored by – BrainPOP, Atomic Learning, and ePals
12:15 - 1:45	Lunch and Keynote III. Where's the Money?
1:45 - 2:45	Going Global: Mission Critical Strategies and Tactics
2:45 - 3:45	Hotspots: Around the World in 60 Minutes
3:45 - 4:15	Coffee Break
4:15 - 5:30	Market Specific Roundtables and 1-on-1 Meetings
Sunday, June 3 2012: Content in Context
3:00 - 5:00	Exhibit Hall Setup
3:30 - 6:30	Registration Desk Open Location: Capital Terrace
5:30 -7:30	CIC Opening Reception Sponsored by Microsoft
8:00 - 10:00	Exhibit Hall Setup

Monday, June 4, 2012

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Ongoing	Networking Hub
8:30 am - 6:00 pm	Metadata Lab
10:30 am - 7:30 pm	Exhibit Hall Hours
7:00 am - 5:00 pm	Conference Registration Desk Open
7:30 - 8:15	Breakfast
8:30 - 9:00	Welcome Remarks
9:00 - 10:30	General Session: Future View Make a World of Difference by Thinking Globally Keynote Speaker: Fernando Reimers, Harvard University
10:30 - 11:00	Coffee Break Industry Spotlight Session Data Conversion Laboratory (10:30 - 11:00)
11:00 am - 12:00 pm	Breakout Strands: Facing Future Challenges The Business of Education—Leading for a Change: Aligning Your Organization to Reach New Business Goals Publishing Know-How—Red (Lead) Is the New Black (Ink): Why Investing in Editing, Accuracy and Authenticity Is Still a Winning Strategy Reaching Your Customer—Diversity in Action: Aligning Mission & Market Opportunity Research & Policy—Education and the Future Competitiveness of the American Workforce
12:15 - 1:15	Weekly Reader and Scholastic Student Publishing Luncheon Guest Speaker: Claudio Sanchez, NPR Sponsored by Weekly Reader & Scholastic
1:15 - 1:45	Coffee and Dessert in Networking Hub Industry Spotlight Session Agilix Labs (1:15 - 1:45)
2:00 - 3:30	General Session Innovation: Lessons from the Front Lines
3:30 - 4:00	Coffee Break Industry Spotlight Session Learnetic (3:30 - 4:00)
4:00 - 5:00	Breakout Strands: Education Meets Business The Business of Education—When you Reach a Fork in the Road...Change your Business Model Publishing Know-How—Innovation Evolution: A Product Development Case Study Reaching Your Customer—Sales and Service: There and Back Again Research & Policy—Future View: State Policy Trends Impacting Curriculum & Educational Content
5:00 - 6:00	Industry Spotlight Session—SMART
6:00 - 7:30	Networking Reception Industry Spotlight Session Microsoft (6:00 - 6:30) Industry Spotlight Session Prophero (6:30 - 7:00)

Tuesday, June 5, 2012

Ongoing	Networking Hub
10:30 am - 2:00 pm	Exhibit Hall Hours

7:00 am - 7:00 pm	Conference Registration Desk Open
9:00 am - 4:00 pm	Metadata Lab - Strategy Consultations
7:30 - 8:45	Breakfast—AEP Annual Meeting and Networking
9:00 - 10:30	General Session Game Changers: Pass or Play
10:30 - 11:00	Coffee Break Industry Spotlight Session Webcom (10:30 - 11:00)
11:00 am - 12:00 pm	Breakout Strands: Thinking Inside New Boxes The Business of Education—Organizing for the Future: Making the Learner the Focus of Your Business Publishing Know How—The Common Core In Action—or, Where Do We Go From Here? Reaching Your Customer—Social Media Mythbusters Research & Policy—Navigating Evolving Digital Markets
12:15 - 1:15	Beacon Awards Luncheon Sponsored by MDR
1:15 - 1:45	Coffee and Dessert in Networking Hub Industry Spotlight Session Microsoft (1:15 - 1:45)
2:00 - 3:15	General Session Election Year Debate
3:15 - 3:45	Coffee Break
3:45 - 4:30	Closing Session So What Do We Do Now?
5:45 - 6:45	AEP Awards Reception
6:45 - 10:00	AEP Awards Banquet & Gala Separate registration fee required.

Wednesday, June 6, 2012

8:30 - 10:30 am

Capitol Hill Event
Digital Learning Leadership Briefing

CIC Sponsors

Gold

Silver

Bronze

Webcom

Contributing

Agile Education Marketing

BLPS Content Connections

Evan-Moor Educational Publishers

First Step Advisors

KEH Communications

McHugh & Associates

National Geographic

Prophero

Teacher Created Materials

Victory Productions

Winter Group

Marketing Partner

EdNET 2012

Sponsorship Opportunities

For more information about exhibit or sponsorship opportunities, please contact Jo-Ann McDevitt at 302-295-8342.

Program

An "Aha!" Moment

AEP's Charlene Gaynor and AAP School's Jay Diskey decide they've got so much great info to share with their memberships, why not tell them together?

Sponsor or Exhibit

If your company would like to actively participate in the conversation about content and delivery platforms in the education space, there are plenty of opportunities at the 2012 Content in Context Conference, including sponsorship, Exhibit Hall space, and spotlight sessions. Contact Jo-Ann McDevitt at 302-295-8342 to get on board.

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